PRESS

Eliza Joan feature in Simply Crochet Magazine, Issue 39
 
 


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Feature in Marie Claire

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                                Eliza Joan advertorial in ELLE magazine Nov/ Dec 2013                               

                                  

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Feature in InStyle Magazine

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Fashion Feature in Kudos Magazine, Issue 1 2013

   
 
    

           

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Eliza Joan feature in V & OAK magazine, Issue 1, A/W 2013

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Eliza Joan feature in Crafty magazine 23/07/13


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Eliza Joan 'What's New' Feature in Simply Homemade Issue 31 

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Design, Craft and Handmade Inspiration from folksy.com


Meet the Maker… Rebecca Mears

What gave you the confidence to start selling your work?

I studied fashion textiles with business studies at the university of Brighton, which included business plans and the expectation that I would start my own business when I left and so I have known for quite a long time that I wanted to have my own textiles business. I was never taught to crochet though and so it was after teaching myself and unveiling my love for crochet and its possibilities that I knew that it was crocheted designs that I wanted to specialise in. I still struggle with the confidence of selling my designs- I’m not a very assertive person and so selling is difficult for me. Although I knew that this was what I had always wanted to do- it took me two years to actually start selling. I must also add that it was the enthusiasm from friends and family that helped me and selling online enables me to hide to a certain extent- allowing my designs speak for themselves.

Who or what is your biggest inspiration?

I cannot specifically name one person who has inspired me… I knew that having my own design business was the only option for me- I don’t know anyone else who crochets although knitting was a skill passed down the generations in my family…. Inspiration for my designs on the other hand comes from absolutely everywhere! I can see potential unique neckpiece designs from old spectacles to curtain rings and bangles… and my embellishment ideas stream from my love of embellished 1960’s designs (that I became aware of when I was writing my dissertation on fashion in the sixties)… But basically each one of my designs were initially experiments- some worked and some didn’t… if they didn’t- they were unraveled and were attempted again- and any successful designs were recreated in as many colours as possible.

In what ways do you promote your work and which seems to be the most successful?

I am the first to admit that I don’t find the promotion side of things easy- I have trouble putting myself out there- I guess I don’t like to feel like a show-off… that’s why selling online is very convenient for me. I also sell at Spitalfields in London, on my own website and in local boutiques. I try to promote myself on Facebook and Twitter whenever I can, but handing out business cards works for me… I try to hand out business cards to potential customers wherever I go- then I don’t have to ‘give the big sell’, but just leave them to look at my website in their own time.

Selling on sites such as Folksy takes the pressure off- I know there is a lot of traffic on the site and buyers are able to stumble across my designs.


What’s the best part of your making day?

Nothing beats getting out my inspiration scrap-books and surrounding myself with yarn, beads and ribbons… this is the most exciting part… when I am pleased with a design I am overjoyed… other aspects of my making day involve packing up the designs that I have sold and taking trips to the post office. Although it is the making/ designing aspect that I find the most enjoyable- I love it that I do everything- this means that nothing gets repetitive or monotonous- I simply jump from designing to promoting to re-designing the website.


What one top tip for making and selling would you give to other makers?

My top tip would be make sure that you enjoy what you are doing- it takes a lot of hard work and determination to succeed in any business (especially in this economic climate) and so you need passion and faith in your work- if I didn’t enjoy making them and wasn’t particularly enthused by the outcome I couldn’t do what I do. So enjoy it and definitely don’t get put off by a slow start- your hard work will be paid off eventually. I started off by selling knitted cushions and clutch bags at Spitalfields- but these took a while to make and the price point wasn’t successful- but I didn’t give up- I knew I wanted to design and have my own business and then my love of crochet took over. Now that I sell designs in the UK, abroad and have my designs in shops- I feel that my business is finally taking off… I still get a buzz when I receive notification that I have sold designs overseas.

You can find Rebecca in her Folksy shop, Facebook page Eliza Joan or on Twitter @Eliza_Joan

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Meet the Seller: Rebecca from Eliza Joan February 16, 2013 | Rebecca is the stall mate of previous Meet the Seller subject Claudia, and therefore will also be selling her range of interesting and unique crocheted accessories on Saturday 2nd March.

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Please introduce yourself….

Hello my name is Rebecca Mears and I design and sell embellished crocheted neckpieces. I am a Virgo who loves to paint, drink over-priced coffee and watch foreign films. Crocheting is both my hobby and full-time job.

Describe the products you currently make to sell

I sell neckpieces that are crocheted and embellished. Each of the neckpieces fasten with satin ribbons as this gives the freedom of length for any neckline. I also crochet embellished collars, camellia brooches and key fobs. I’d like to think that my designs are unique and innovative.

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Where and when do you design and make your products?

This question is easy- anytime and everywhere… I literally carry my tools with me (black yarn, a 3.00 crochet hook and a mini pair of scissors) wherever I go. I take advantage of every possibility and it is great to do when you have politely agreed to watch the footy- of which you have no interest!! The embellishment is tricky- so I do this at a desk at home.

How long have you been selling your wares and how did it begin?

I studied Fashion Textiles with Business Studies at the University of Brighton and so right from the start I knew that I wanted my own business. We were never taught to crochet though- I taught myself after I graduated. I started selling online and at Spitalfields market in London 2 years ago- where I started selling knitted clutch bags and cushions… Soon I realised that these weren’t economically viable and so just focused on the neckpieces. I now also sell on numerous online shops and in two boutiques.

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Have you sold in Brighton before? If not, what made you decide to
do so?

I sell in a shop in Brighton but never at a craft fair. I live in Eastbourne, went to the University of Brighton and have a soft spot for the place.

Any other crafty disciplines you like to practice?

I love to paint- I find it always relaxes me and puts me in a good mood. Give me a canvas, a brush and some acrylics and I’m in heaven!

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What inspires the things you make?

I always look at Vogue every month for inspiration but really I look for potential design ideas everywhere- I crocheted around spectacle frames after my mum broke hers, I crocheted around curtain rings after I found some in a workbox. I love the embellishment designs from the 1960’s which I stumbled across when writing my dissertation on the ‘myths and the mini-skirt 1965-69’ and my bow tie designs were inspired by a Cary Grant film.

Personal motto?

Hmm… I do find myself saying, “If it gives you grief- drop it!” but I stole that from my brother and I don’t think it is that inspirational!! … I don’t have one and if I did, I know it would be hypocritical!

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