About Eliza Joan

Rebecca Elizabeth Joan Mears is the founder and sole designer of Eliza Joan
- a knitted textiles business taking advantage of an unexploited niche in the luxury accessories market. In July 2009 Rebecca graduated with a degree in Fashion Textiles and Business Studies from the University of Brighton where she specialised in knitwear. Rebecca has worked for a London knitted swatch company selling designs worldwide, has designed for Topshop, WGSN,  sold work at Pitti Filati in Florence, Premier Vision in Paris, was a finalist in the Envy Design Competition and has exhibited at New Designers in Islington. Rebecca sold at Spitalfields in London and participated at Alternative Fashion Week in 2012. 


Eliza Joan designs encapsulate handmade, contemporary and exclusive embellished crocheted neckpieces, collars and brooches made from cotton yarns and attractive beads. 


‘Eliza Joan’ derives from a family name passed down from generations of textile enthusiasts and are my middle names. The business is based on a passion for knitted textiles and its possibilities. “I try to challenge conventional, traditional knitted textiles and culminate contemporary design concepts with luxury."

The Eliza Joan designs explore possibilities and reflect elements of sophistication. The designs are a collection of contrasts: extravagance and simplicity, achieved through subtle opulence: beads that glisten, intense, provocative colours and detailed crochet stitches, capturing quintessential characteristics that enchant. Inspiration for these innovative creations are driven by a wide range of sources resulting in alluring creativity that echoes strong links between past and present with a penchant for classicism.


The best selling Eliza Joan Crocheted Neck Pieces are designed using cotton yarn with beautiful beads, ribbons and curtain rings (unusual designs include crocheted spectacles). Each neck piece is unique and a statement piece that transforms any outfit. The innovative neckpieces fasten with long, narrow satin ribbons allowing you to wear them it at any length to flatter any outfit- worn high around the neck or around the edge of a T-shirt/ sweater to look like part of the garment. These fashionable, trendy statement pieces are so unusual- they will make you the envy of all your friends and would make a great gift for a fashionista!

The avant-garde collections of sumptuous crocheted neckpieces are the epitome of British elegance. They have an incomparable adventurous spirit with a refusal to be ostentatious.


Rebecca sells her designs online on  ETSY . Please contact Rebecca at: rebeccamears@elizajoan.co.uk for more information.


Eliza Joan has been featured in InStyle, Elle and Marie Claire, along with Simply Homemade magazine, Crafty magazine, V&OAK, Kudos magazine and Simply Crochet.